Time, Trauma and Personas

Time, Trauma and Personas

By Jenny D

  Nowadays, Personas are a familiar and widely used design tool. Their popularity is rooted in their ability to build empathy by highlighting the ‘why’ behind peoples’ behaviours. Practitioners who think about the needs of a fictional persona are better able to infer what a real person might need. Personas also help prevent ‘self-referential design’ … Read More

Emotional intelligence in teams

Emotional intelligence in teams

By Karla Samuels

  Employees are looking for more from their place of work than just a company’s reputation or a big paycheck. What distinguishes workplaces and makes them more desirable is the culture instilled in everyday practices which address not only the physical needs but the emotional needs of employees. But everyone has a role to play, … Read More

Why Australian universities lagging behind on student experience

Why Australian universities lagging behind on student experience

By CEC

Ken Rogoff’s recent op-ed laments the glacial pace in which universities worldwide are changing, quickly falling behind global developments in technology and artificial intelligence to deliver a stagnant and ‘boring’ learning experience. If universities are seen to be leading innovation through research, why is there such a large gap between the groundbreaking findings of academics … Read More

Using IBM Watson AI to create personas

Using IBM Watson AI to create personas

By Chris Severn

Customer personas have been around for many years, as a useful design tool to understand customers and create better experiences. They typically rely on a body of customer research, and on having skilled designers capable of identifying the patterns and traits which are most meaningful to the situation at hand. So can we create a … Read More

Digital experience, analog mindset?

Digital experience, analog mindset?

By Laurence Crew

It is easy to recognise a great digital experience, but the rules for success extend beyond the user interface. The implications of digital transformation reach deeply across business models, products and processes. When it comes to digitising your product or service, how can you ensure the experience lives up to the potential of the medium? … Read More

CEC hosts Good Design Australia’s Design As Strategy Forum

CEC hosts Good Design Australia’s Design As Strategy Forum

By Raj Mendes

CEC recently hosted the Design as a Strategy Forum at our Sydney Design Centre I had the pleasure of welcoming participants to our venue and I spoke about true innovation being not just something new for it’s own sake – but a better way of solving a problem. The big innovation stories today are coming … Read More

Who are the new ageing?

Who are the new ageing?

By CEC

We’ve all heard the headlines. The population is ageing; the ‘silver tsunami’ is on its way. The demographic view of ageing paints a compelling picture.  But how well do we really know the ‘new ageing’?  Taking a generational view, we know that older Australians of the future will have a very different set of expectations … Read More