Digital experience, analog mindset?

Digital experience, analog mindset?

By Laurence Crew

It is easy to recognise a great digital experience, but the rules for success extend beyond the user interface. The implications of digital transformation reach deeply across business models, products and processes. When it comes to digitising your product or service, how can you ensure the experience lives up to the potential of the medium? … Read More

CEC hosts Good Design Australia’s Design As Strategy Forum

CEC hosts Good Design Australia’s Design As Strategy Forum

By Raj Mendes

CEC recently hosted the Design as a Strategy Forum at our Sydney Design CentreI had the pleasure of welcoming participants to our venue and I spoke about true innovation being not just something new for it’s own sake – but a better way of solving a problem. The big innovation stories today are coming from … Read More

Who are the new ageing?

Who are the new ageing?

By Aimee Defries

We’ve all heard the headlines. The population is ageing; the ‘silver tsunami’ is on its way. The demographic view of ageing paints a compelling picture.  But how well do we really know the ‘new ageing’?  Taking a generational view, we know that older Australians of the future will have a very different set of expectations … Read More

CEC launches a Voice of Customer maturity model

CEC launches a Voice of Customer maturity model

By Frances McClelland

CEC has made a condensed version of our full VoC maturity assessment tool available on our website. Why? Because 2 of 3 Voice of Customer (VoC) programs fail to deliver on their desired objectives We now all know that organisations with a great customer experience continue to outperform their counterparts, on both revenues and efficiency. … Read More

Can you redesign healthcare in five days?

Can you redesign healthcare in five days?

By Sean Lurie

Can you redesign healthcare in five days? At CEC, we’re passionate about healthcare. Whilst we know that Australia’s system is one of the best in the world, we recognise that a number of challenges stand in its way for providing effective, timely, coordinated healthcare. In order to challenge ourselves, develop our skills and continue exploring … Read More

Human Digital – keeping people at the heart of digital transformation

Human Digital – keeping people at the heart of digital transformation

By Chris Severn

The future of business is digital. Threats to incumbent businesses in every sector are digital. Corporate investment and executive focus is about digital. All these statements are true and we’d be foolish to pretend otherwise, so is this ABC news story about chatbot dissatisfaction just a reactionary complaint against inevitable change? I believe not – … Read More

How designers are shaping the future

How designers are shaping the future

By Sean Lurie

Not a pessimistic designer, nor a cynical designer – a critical designer looks at the past, to rethink the present and reimagine a brighter future. Futurist Alvin Toffler once said “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Living in … Read More

The Customer Experience Company – our rebrand story

The Customer Experience Company – our rebrand story

By Kerry Hewitson

We recently launched the new visual branding for The Customer Experience Company (CEC) along with creating and moving into a stunning new purpose-designed working environment. It has been such a transformative and empowering experience, we wanted to share our story. A bit of background in case you don’t know us: The Customer Experience Company is … Read More