I was hooked. Hooked to the accuracy of Netflix’s recommendation engine – a seemingly innocuous tool turned useful. 75% of people think so too – according to Netflix. Is someone behind my back? From Facebook Newsfeeds to Spotify Recommendations, it can all of a sudden feel disempowering to realise that some form of artificial intelligence, … Read More
You down wit’ NLP? Natural Language Processing (NLP) is the interaction between people and computers by way of human “natural” languages via speech or text, instead of using a computer language.
Are apps dead already? It seems strange that something so ubiquitous as mobile apps could be on the way out, but that may be the case thanks to chatbots. No longer will you have to download an app for a one-time use or waste time culling your unwanted icons to free up storage space because … Read More
Market research isn’t enough anymore If you’re relying solely on market research to refine your customer experience, you’re at risk of being left behind. You may have heard the term Voice of the Customer (VoC) floating around, but it’s more than a buzzword – it’s a mainline right into your customers’ brains that provides instant, … Read More
Some of the biggest decisions we make in life relate to our finances, so it’s no surprise that many people suffer from decision anxiety. Decision anxiety is a neurological response to the stress of critical decisions and can also manifest as a lack of motivation to plan for the future.
Why the patience experience is poor, and how 1stavailable.com.au is making a small but significant improvement. This blog starts with a sad personal story but ends with an upbeat business one. My mother was recently in a public hospital for nearly 3 weeks. Not something you’d wish on anyone, and it’s a real reminder for … Read More
Offering options in the (mostly) digital world. The insurance company we use to cover my wife’s car recently did us a good turn. They recognised that they had made an error in overcharging us (without us questioning them about it) and sent a letter and an attached cheque refunding the extra money they had taken from … Read More
Today’s marketers are pressured to deepen their analytical capabilities in order to successfully compete in today’s Big Data economy. As such, I thought I would explore what’s known as “journey” analytics—that is, driving “insights into action” to deliver a better customer experience. Hopefully, by now you buy into the premise and volumes of supporting data … Read More
Have you ever had so many choices that you become so overwhelmed and it seemed easier to not even make a decision? Sound familiar? Let me explain this using jam! In 2000, 2 psychologists set up a display at their local supermarket to sell jam. At certain times, the display had 24 flavours and at … Read More