2 of 3 Voice of Customer (VoC) programs fail to deliver on their objectives.

How does yours stack up?

The foundation of any customer-centric organisation is a Voice of Customer program that captures the right information, analyses it, shares it effectively, and acts upon it in a meaningful way. So, how effective is your Voice of Customer program, and what steps can you implement to improve and take it to the next level?

Take our Voice of Customer maturity assessment to find out what you can do to make better use of customer feedback in your organisation. Try sharing it with your colleagues too, you might find that some departments are more advanced than others!

Use this assessment to:

  • Create a case for change and help inform your Voice of Customer implementation program.
  • Highlight your organisation's strengths and weaknesses to leverage or address.
  • Benchmark your organisation and assess your capability over time, especially alongside Voice of Customer initiatives to assess effectiveness.

What you need:

  • 5 minutes.
  • An understanding of your organisation's Voice of Customer program.

What's next?

There is no cost to complete the test and it is also obligation free.

Just click the button below to start – there are 14 quick questions and then you're done.

Once you've completed the survey you'll be provided with your assessment results on screen. At that point you can elect to have your results emailed to you, and if you would like, you can also leave your contact information if you would like one of our Voice of Customer experts to get in touch to discuss your organisation in more detail.


Interested to find out more about improving your Voice of Customer program?

CEC are experts in helping organisations improve and transform their Voice of Customer program – from strategy and design, to culture change and implementation.

We'd love to hear more about your organisation, and we can offer a range of solutions to help.


Please join us at an event

You're invited! Come along to one of our CEC events to gain insights from leaders about how to improve your performance. Simply sign up to receive our newsletter (below) and we'll keep you informed on upcoming topics and events.